How Technology is Improving Our Lives

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How Technology is Improving Our Lives in the Form of Mobile Applications, Beacons, and Wearables

 We’re living in an age where once seemingly difficult tasks in daily life have become simplified with technology. Data of any nature is available at our finger tips and the wearables that once seemed unnecessary and not useful. Not only is technology making things easier, it’s making our world faster, more productive, more efficient, and more connected than ever before. Take a look what aspects of life the mobile applications, beacons, and wearables available now are changing for the better.

Communication is Simpler

The ability to communicate with people within our personal networks and outside of them has reached new heights with new smart apps. There are now thousands of ways to communicate with others around the entire globe, and different applications cater to different groups or networks. Technology is allowing us to deliver data to another location on the opposite end of the world instantaneously. Applications now allow someone to stream video data from their phone to thousands of followers in real-time, and to communicate with others in multiple countries at the same time. Social media not only allows for us to stay connected with status updates, we’re able to post videos, images, our thoughts, and even how we’re feeling on LinkedIn, Twitter, and Facebook.

Traveling Has Never Been More Convenient

With modern app technology, we’re capable of purchasing plane tickets with a few swipes or clicks. Traveling had always been considered as a complicated and tedious task in terms of preparing for travel, purchasing tickets, and knowing when the best time to travel is or the optimal time to purchase a ticket would be. Not only are we able to travel easier, we’re able to read the reviews of different travel destinations from thousands of other travelers. From restaurants, to museums, to activities, there has been someone who has experienced it and written a review about it.

A New Retail Experience 

Technology has even improved our shopping experience. Companies like Electric Bench are creating smart beacons that are being paired with wearable technology, which allows shoppers to receive information about their favorite brands at any time, and can even receive promotional offers and discounts when entering different retail locations. Beacons within a store will notify a shopper of what a brand is currently offering, what to expect in the future, and even what other shoppers are purchasing the most. Information from shoppers are being relayed back to these brands, allowing them to tailor a unique and enjoyable experience for every customer, both new and repeat.

Virtual Money is Spreading

Our lives have been dramatically easier with the introduction and widespread use of virtual currency. App technology has reached a point where a dinner bill can be paid simply by using an application and connecting it with a bank account. Virtual currency makes things simpler by reducing the need for physical currency such as coins and bills. If you’re in a place where virtual currency is still not accepted, you can quickly transfer funds from one account to another through the use of smart apps. Unless, you’re broke, there will never be a reason for you to not have money readily available at any given time.

How Retail Apps Are Improving Business

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As a business operator of any size, it’s important to always be aware of new and upcoming methods to optimize the efficiency and productivity of your operation. Unfortunately it doesn’t make sense being a smaller scale operation to invest money into an application designed to benefit larger organizations. There are a variety of technology companies now creating applications designed to customize interface and infrastructure for small businesses. These customizable features are allowing limitless capabilities and the opportunity for businesses to create a unique shopping experience for each of their customers.

Why Cookie Cutter Solutions Don’t Work All The Time

What we’re seeing now in today’s modern SaaS technology landscape that has existed for decades is the one-size-fits all solution. While they address the majority of online and/or offline business needs, as a smaller startup that focuses on low costs and scalability, not all systems work for them. Every business is unique and having the proper business apps are essential to growth. In the retail industry, the experience of a shopper depends both on the product being sold and the environment in which products are placed. Custom app design companies like Electric Bench are creating tailored solutions that give shoppers an experience that enhances their experience in-store and continues to connect with them after they’ve left.

Take for example the ability to let shoppers know of current promotions going on for retail items and make it time sensitive. Custom applications are being created that notify shoppers not only of what’s going on with your brand currently but what will happen tomorrow, next week, and even next month. Shoppers can interact with the application,  receiving more information about a particular product that they’re interested in. The major benefit for a brand or company is that they can gate this information, requiring shoppers to give crucial information that can increase sales such as emails, shopping tendencies, and survey responses.

Let Shoppers Visualize Data

Another great benefit to using smart apps in your business is the opportunity for shoppers to visualize data. Spreadsheets and blocks of writing are not always appealing to the short attention span of today’s shoppers. With the physical retail stores competing with the online shops, every edge counts in an industry as competitive as this. Fashion giant Zara allows shoppers not only to try on clothing at their stores, but get a 3d representation of the article on an interactive app. The exact specifications of the item is listed within the app, and you can even pre-order items that haven’t been placed on the shelves of physical locations yet.

To get an idea of more possibilities that businesses have with the development of smart apps and unique app designs for any kind of company, see what Electric Bench is doing. Their applications are custom-made and can be tailored to suit the needs for any business looking towards scaling upwards and improving their business. Their Facebook and Twitter feed are active and you can tell by their LinkedIn page that their customers are happy and steadily increasing.

New Research Showing How Technology Is Connecting Shoppers

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The way businesses and consumers interact with each other is shifting tremendously in today’s physical retail landscape due to ever-changing new technology. As individuals we are now able to access information instantaneously and about virtually anything that we could be interested. Real-time information delivered seamlessly to our device at a moment’s notice, and information that is based on our shopping tendencies are helping brands connecting with shoppers . The digital realm has expanded to the shopping experience, and it seems that there are only positive outlooks to the future of the industry.

 What It’s Looking Like Right Now

 There is a definite shift in what’s happening in the retail landscape. Obviously with the massive growth in e-commerce worldwide, more specifically in the U.S, brands have are learning the hard way to either adapt or fail in the modern retail world. What research and information is telling these brands however, is not that shopping at stores is dead; quite the contrary. Shoppers just want to have the same amount of information relayed to them as if they were shopping online. According to a recent study by Google, CTMedia and Ipsos Media, two in three shoppers who tried to find information within a store say they didn’t find what they needed, and 43% of them left frustrated. And 71% of in-store shoppers who use smartphones for online research say their device has become more important to their in-store experience. This is a huge piece of information for stores that can dramatically increase sales. In-house digital solutions like smart beacons being placed throughout stores helps track a variety of different data pieces that can potentially make or break a sale. Smart beacons are a relatively new technology that more and more physical stores are using as a strategy not just to bring in more customers, but to increase customer satisfaction and retention.

 Smart Beacons The New Technology to Focus On

 What these devices do is simple. They use BLE (Bluetooth Low Energy) technology to monitor any shopper’s mobile device upon entering the store. If permission is granted, a shopper can receive up-to-date information on what sales a store has, what promotions are available because they’re using the mobile application, and they can see what the store has in store for them in the future. The smart beacons also retrieve information that can be used to tailor marketing strategies for brands and help them better establish their target market, the demographics of its visitors, what their preferences are when shopping, and even conduct surveys. The insights retrieved from this technology is both connecting and engaging.

 Leading companies like Electric Bench who are developing smart beacons realize how powerful this information is for retailers. Their work is responsible for many retailers who once experienced a slump in sales to see the positive benefits digital can provide. Just looking at their Twitter and Facebook pages you can see the myriad of positive comments and success stories arising.

 Smart beacons and retail are now hand-in-hand, reshaping the physical shopping environment. The bridge between consumers and stores is now connected due to digital. This is a breath of fresh air for both parties and the future looks bright and positive.