Deeper Interactions are Happening With Smart Museums

Museums have barely changed since the concept of preserving artifacts for showcase became relevant around the world.There are over 55,000 museums in over 200 countries, according to the World Museum Community. However, the digitization of information has spread into all facets of our life, including these institutions. More and more of them are employing smart beacons to create an amazing virtual experience for people.

 Smart museums are using beacon technology to augment the way they provide information to museum-goers. iBeacons are small wireless sensors that use BLE (Bluetooth Low Energy) devices that can connect with devices like tablets and mobile phones. These beacons give museum managers the opportunity to connect deeper with people and can go so far as to detect what part of a museum that visitors are in. Not only can visitors experience the physical world of art and culture, they can have real-time, digital information transferred to them.

 The majority of popular museums around the world have already implemented beacons to support their current displays. The Victoria and Albert Museum is the world’s largest museum of decorative arts and design. The Al-Thani Collection is a series of amazing traditional and modern Indian jewelry. With beacon technology, the museum is able to send real-time notifications to visitors who allow communication between their device and the beacon. Additional information can be transferred directly to a device, creating even more of a sense of connectivity with visitors. Virtual exhibits within the museum are also improved by vibrating and displaying videos when in certain parts of the museum. Interactive data visualizations are the perfect solution for museum managers to make something that feels intangible behind protective covering tangible again.

 In addition to the improvement of showcases and exhibitions inside smart museums, the level of interaction increases as well. Works of art at major exhibitions are often behind rope and glass. Being able to see a virtual representation of the art with a 360 degree view is now possible due to smart beacons being placed throughout a museum. One such museum that is offering this experience is The Getty Museum. Not only are you able to get an alternative viewpoint for the art presented inside the museum, the interactive app allows you to dive deeper into the history of artwork, allowing you to maneuver through different chapters of history from the convenience of your device. This can be used as a huge marketing tool for interactive museums. Digital content that gives a different perspective to art and culture is a perfect way to tease visitors into continuing to walk to each exhibit. Real-time offers for merchandise can be sent directly to a museum visitor’s phone upon arriving into a different room, complete with promotions and discounts if wanted.

 Bringing stories of our history to life is now a reality thanks to companies like Electric Bench, who specialize in creating the beacon technology necessary to make museums interactive. Although humans can appreciate the ancient world and the modern world separately, the ability to combine technology and history together provides an unforgettable experience to visitors of all ages at a museum.

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The Retail World Just Got Better…And it’s Because of Beacons

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Shopping malls and the general shopping experience is always going to be enjoyable for the majority of consumers. From the layout of a store, to the ambience heard, to the training of the sales staff and their ability to assess your every need. Retail shopping, while declining in recent years, is a multi-billion dollar industry that will be around for dozens of year. The industry has now recently received an exciting and potentially huge update that will be changing the way consumers shop forever.

Smart beacons are popping up everywhere, especially in the retail stores that you frequent the most. By combining technology and the traditional, physical store sales method, retailers are now able to enhance the experience that consumers have when shopping. Small , bluetooth-enabled devices that can track in range of them are the culprits behind this experience change. With these beacons in retail, the industry will be able to better compete with the trillion dollar e-commerce industry.

There are some huge and game-changing additions that are being made due to the use of sales promoting technology like beacons. While online brands have access to information like where users are clicking, how often users are staying on a particular page, and there shopping tendencies, retailers will be able to use beacons to track similar information in their physical stores. Imagine now a series of applications and in-store technology that will let you know how many times you’ve visited within the last year, what items you’ve purchased, how much you’ve spent, and show you recommendations on your application of what new consumer goods would most interest you. This is now a reality.

Beacons are Used for Guiding

Retailers now know how sensitive and critical a successful trip for a consumer is to a location. Companion apps are applications that directly affect your experience at the corresponding retailer’s shop, while gathering information without bothering the consumer. You can almost say that retailers have not only adapted but implemented the most successful online practices in order to stay competitive.

Many of these retailers are relying on the future and on companies like Electric Bench, who specialize in the development of applications and software that go with beacon technology. Wearable computers are becoming increasingly popular, and technology is being developed that will allow consumers who enjoy the physical aspect of shopping to enjoy it even more so with custom messages, coupons, and offers delivered directly to your device upon entering a store.

While retail and technology have found multiple ways to intertwine and while retailers care about their consumers, the applications being created are also used to increase the chance of increased sales. In department stores, consumers with the proper application will get real-time notifications delivered to their smartphone, depending on their location within the store. These notifications are generally centered towards increasing sales and have been seeing increasingly successful results.

The Future is Here Already

It’s only a matter of time before beacons in retail become absolutely mandatory. As the needs of a consumer get more advanced and the convenience of e-commerce increases, it’s inevitable that retail brands are going to adopt having BLE and beacons within their stores to both assist and “up-sale” to their customers.