10 Benefits of Mobile Applications for Business Development

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If you’re a business and your customers are using mobile phones, there’s an overwhelming chance that you will be interested in mobile applications. The thing is that the majority of people that are purchasing things online and offline are using their mobile phone or pad to do so. As a business owner, the ease at which app development can utilized for a business has never been easier. Business apps are be created in virtually every industry, and it’s important for every business owner to be aware of the benefits for companies that are using mobile applications. Here’s a look at the top ten benefits for a company that uses mobile applications for business development.

Increased Support

Having mobile applications for your business allows you to be connected with your customer at a moment’s notice. Increased support will give customers a feeling of safety and they’ll be more aware of the concern a company takes in making sure they know how to use a product or that they’ll be in good hands if they have a problem with a product.

More Mobility

Mobile apps means more mobility for a business. Being able to be with your customer wherever they are is another method of creating creating deeper connections. A business that focuses on mobile can see major increases in revenue if a purchase option is available at any time.

More Engagement

Engagement is a critical factor in the success and brand awareness of a modern company. Electric Bench is an app development company that realizes this and focuses on the development of applications that increase engagement opportunities. Many consumers will leap at the chance of a promotion or discount, and being able to engage with these customers is an added benefit of using mobile app technology.

More Connection Opportunities

Having a mobile application to boost business development efforts gives more opportunities for a business to connect with consumers. A consumer that might not be aware of your physical location or website now has the capability of downloading your mobile application, allowing for a new customer funnel.

Promotion Benefits

Mobile applications give businesses the power to send promotional offers or discount offers directly to all of their consumers. Having an application allows a marketing team more flexibility, and an app can be considered as an additional employee, capable of delivering results

Easier to Handle

Mobile applications are analytical machines. With a properly designed app, a business is able to see segmented consumer profiles and read real-time analytics, and being able to adapt quickly to consumer activity is a huge benefit.

Reach Customers at Any Time

An application never sleeps. While your office hours may be from nine to five, an application can provide information and support to a customer 24/7.

New Customer Types

Customers are always less skeptical of a business that has a mobile application available for download. Having a mobile app will allow you to increase your customer base.

New Product Showcase

If you’re releasing a new product or service, you can now deliver it to all of your consumers immediately upon release, allowing for a much faster purchasing opportunity for your customers.

More Monetization

The main reason a business owner should consider the use of mobile applications is the ability to create more monetization opportunities. A beautifully designed, responsive application opens multiple avenues for sales and a general increase in opportunities for monetization. Developing businesses need a way to make consistent revenue, and mobile applications are an invaluable tool to do so.

See what Electric Bench is doing and look at their satisfied customers on LinkedIn, Facebook, and Twitter.

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How Technology is Improving Our Lives

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How Technology is Improving Our Lives in the Form of Mobile Applications, Beacons, and Wearables

 We’re living in an age where once seemingly difficult tasks in daily life have become simplified with technology. Data of any nature is available at our finger tips and the wearables that once seemed unnecessary and not useful. Not only is technology making things easier, it’s making our world faster, more productive, more efficient, and more connected than ever before. Take a look what aspects of life the mobile applications, beacons, and wearables available now are changing for the better.

Communication is Simpler

The ability to communicate with people within our personal networks and outside of them has reached new heights with new smart apps. There are now thousands of ways to communicate with others around the entire globe, and different applications cater to different groups or networks. Technology is allowing us to deliver data to another location on the opposite end of the world instantaneously. Applications now allow someone to stream video data from their phone to thousands of followers in real-time, and to communicate with others in multiple countries at the same time. Social media not only allows for us to stay connected with status updates, we’re able to post videos, images, our thoughts, and even how we’re feeling on LinkedIn, Twitter, and Facebook.

Traveling Has Never Been More Convenient

With modern app technology, we’re capable of purchasing plane tickets with a few swipes or clicks. Traveling had always been considered as a complicated and tedious task in terms of preparing for travel, purchasing tickets, and knowing when the best time to travel is or the optimal time to purchase a ticket would be. Not only are we able to travel easier, we’re able to read the reviews of different travel destinations from thousands of other travelers. From restaurants, to museums, to activities, there has been someone who has experienced it and written a review about it.

A New Retail Experience 

Technology has even improved our shopping experience. Companies like Electric Bench are creating smart beacons that are being paired with wearable technology, which allows shoppers to receive information about their favorite brands at any time, and can even receive promotional offers and discounts when entering different retail locations. Beacons within a store will notify a shopper of what a brand is currently offering, what to expect in the future, and even what other shoppers are purchasing the most. Information from shoppers are being relayed back to these brands, allowing them to tailor a unique and enjoyable experience for every customer, both new and repeat.

Virtual Money is Spreading

Our lives have been dramatically easier with the introduction and widespread use of virtual currency. App technology has reached a point where a dinner bill can be paid simply by using an application and connecting it with a bank account. Virtual currency makes things simpler by reducing the need for physical currency such as coins and bills. If you’re in a place where virtual currency is still not accepted, you can quickly transfer funds from one account to another through the use of smart apps. Unless, you’re broke, there will never be a reason for you to not have money readily available at any given time.

How Retail Apps Are Improving Business

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As a business operator of any size, it’s important to always be aware of new and upcoming methods to optimize the efficiency and productivity of your operation. Unfortunately it doesn’t make sense being a smaller scale operation to invest money into an application designed to benefit larger organizations. There are a variety of technology companies now creating applications designed to customize interface and infrastructure for small businesses. These customizable features are allowing limitless capabilities and the opportunity for businesses to create a unique shopping experience for each of their customers.

Why Cookie Cutter Solutions Don’t Work All The Time

What we’re seeing now in today’s modern SaaS technology landscape that has existed for decades is the one-size-fits all solution. While they address the majority of online and/or offline business needs, as a smaller startup that focuses on low costs and scalability, not all systems work for them. Every business is unique and having the proper business apps are essential to growth. In the retail industry, the experience of a shopper depends both on the product being sold and the environment in which products are placed. Custom app design companies like Electric Bench are creating tailored solutions that give shoppers an experience that enhances their experience in-store and continues to connect with them after they’ve left.

Take for example the ability to let shoppers know of current promotions going on for retail items and make it time sensitive. Custom applications are being created that notify shoppers not only of what’s going on with your brand currently but what will happen tomorrow, next week, and even next month. Shoppers can interact with the application,  receiving more information about a particular product that they’re interested in. The major benefit for a brand or company is that they can gate this information, requiring shoppers to give crucial information that can increase sales such as emails, shopping tendencies, and survey responses.

Let Shoppers Visualize Data

Another great benefit to using smart apps in your business is the opportunity for shoppers to visualize data. Spreadsheets and blocks of writing are not always appealing to the short attention span of today’s shoppers. With the physical retail stores competing with the online shops, every edge counts in an industry as competitive as this. Fashion giant Zara allows shoppers not only to try on clothing at their stores, but get a 3d representation of the article on an interactive app. The exact specifications of the item is listed within the app, and you can even pre-order items that haven’t been placed on the shelves of physical locations yet.

To get an idea of more possibilities that businesses have with the development of smart apps and unique app designs for any kind of company, see what Electric Bench is doing. Their applications are custom-made and can be tailored to suit the needs for any business looking towards scaling upwards and improving their business. Their Facebook and Twitter feed are active and you can tell by their LinkedIn page that their customers are happy and steadily increasing.

New Research Showing How Technology Is Connecting Shoppers

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The way businesses and consumers interact with each other is shifting tremendously in today’s physical retail landscape due to ever-changing new technology. As individuals we are now able to access information instantaneously and about virtually anything that we could be interested. Real-time information delivered seamlessly to our device at a moment’s notice, and information that is based on our shopping tendencies are helping brands connecting with shoppers . The digital realm has expanded to the shopping experience, and it seems that there are only positive outlooks to the future of the industry.

 What It’s Looking Like Right Now

 There is a definite shift in what’s happening in the retail landscape. Obviously with the massive growth in e-commerce worldwide, more specifically in the U.S, brands have are learning the hard way to either adapt or fail in the modern retail world. What research and information is telling these brands however, is not that shopping at stores is dead; quite the contrary. Shoppers just want to have the same amount of information relayed to them as if they were shopping online. According to a recent study by Google, CTMedia and Ipsos Media, two in three shoppers who tried to find information within a store say they didn’t find what they needed, and 43% of them left frustrated. And 71% of in-store shoppers who use smartphones for online research say their device has become more important to their in-store experience. This is a huge piece of information for stores that can dramatically increase sales. In-house digital solutions like smart beacons being placed throughout stores helps track a variety of different data pieces that can potentially make or break a sale. Smart beacons are a relatively new technology that more and more physical stores are using as a strategy not just to bring in more customers, but to increase customer satisfaction and retention.

 Smart Beacons The New Technology to Focus On

 What these devices do is simple. They use BLE (Bluetooth Low Energy) technology to monitor any shopper’s mobile device upon entering the store. If permission is granted, a shopper can receive up-to-date information on what sales a store has, what promotions are available because they’re using the mobile application, and they can see what the store has in store for them in the future. The smart beacons also retrieve information that can be used to tailor marketing strategies for brands and help them better establish their target market, the demographics of its visitors, what their preferences are when shopping, and even conduct surveys. The insights retrieved from this technology is both connecting and engaging.

 Leading companies like Electric Bench who are developing smart beacons realize how powerful this information is for retailers. Their work is responsible for many retailers who once experienced a slump in sales to see the positive benefits digital can provide. Just looking at their Twitter and Facebook pages you can see the myriad of positive comments and success stories arising.

 Smart beacons and retail are now hand-in-hand, reshaping the physical shopping environment. The bridge between consumers and stores is now connected due to digital. This is a breath of fresh air for both parties and the future looks bright and positive.

Deeper Interactions are Happening With Smart Museums

Museums have barely changed since the concept of preserving artifacts for showcase became relevant around the world.There are over 55,000 museums in over 200 countries, according to the World Museum Community. However, the digitization of information has spread into all facets of our life, including these institutions. More and more of them are employing smart beacons to create an amazing virtual experience for people.

 Smart museums are using beacon technology to augment the way they provide information to museum-goers. iBeacons are small wireless sensors that use BLE (Bluetooth Low Energy) devices that can connect with devices like tablets and mobile phones. These beacons give museum managers the opportunity to connect deeper with people and can go so far as to detect what part of a museum that visitors are in. Not only can visitors experience the physical world of art and culture, they can have real-time, digital information transferred to them.

 The majority of popular museums around the world have already implemented beacons to support their current displays. The Victoria and Albert Museum is the world’s largest museum of decorative arts and design. The Al-Thani Collection is a series of amazing traditional and modern Indian jewelry. With beacon technology, the museum is able to send real-time notifications to visitors who allow communication between their device and the beacon. Additional information can be transferred directly to a device, creating even more of a sense of connectivity with visitors. Virtual exhibits within the museum are also improved by vibrating and displaying videos when in certain parts of the museum. Interactive data visualizations are the perfect solution for museum managers to make something that feels intangible behind protective covering tangible again.

 In addition to the improvement of showcases and exhibitions inside smart museums, the level of interaction increases as well. Works of art at major exhibitions are often behind rope and glass. Being able to see a virtual representation of the art with a 360 degree view is now possible due to smart beacons being placed throughout a museum. One such museum that is offering this experience is The Getty Museum. Not only are you able to get an alternative viewpoint for the art presented inside the museum, the interactive app allows you to dive deeper into the history of artwork, allowing you to maneuver through different chapters of history from the convenience of your device. This can be used as a huge marketing tool for interactive museums. Digital content that gives a different perspective to art and culture is a perfect way to tease visitors into continuing to walk to each exhibit. Real-time offers for merchandise can be sent directly to a museum visitor’s phone upon arriving into a different room, complete with promotions and discounts if wanted.

 Bringing stories of our history to life is now a reality thanks to companies like Electric Bench, who specialize in creating the beacon technology necessary to make museums interactive. Although humans can appreciate the ancient world and the modern world separately, the ability to combine technology and history together provides an unforgettable experience to visitors of all ages at a museum.

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The Retail World Just Got Better…And it’s Because of Beacons

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Shopping malls and the general shopping experience is always going to be enjoyable for the majority of consumers. From the layout of a store, to the ambience heard, to the training of the sales staff and their ability to assess your every need. Retail shopping, while declining in recent years, is a multi-billion dollar industry that will be around for dozens of year. The industry has now recently received an exciting and potentially huge update that will be changing the way consumers shop forever.

Smart beacons are popping up everywhere, especially in the retail stores that you frequent the most. By combining technology and the traditional, physical store sales method, retailers are now able to enhance the experience that consumers have when shopping. Small , bluetooth-enabled devices that can track in range of them are the culprits behind this experience change. With these beacons in retail, the industry will be able to better compete with the trillion dollar e-commerce industry.

There are some huge and game-changing additions that are being made due to the use of sales promoting technology like beacons. While online brands have access to information like where users are clicking, how often users are staying on a particular page, and there shopping tendencies, retailers will be able to use beacons to track similar information in their physical stores. Imagine now a series of applications and in-store technology that will let you know how many times you’ve visited within the last year, what items you’ve purchased, how much you’ve spent, and show you recommendations on your application of what new consumer goods would most interest you. This is now a reality.

Beacons are Used for Guiding

Retailers now know how sensitive and critical a successful trip for a consumer is to a location. Companion apps are applications that directly affect your experience at the corresponding retailer’s shop, while gathering information without bothering the consumer. You can almost say that retailers have not only adapted but implemented the most successful online practices in order to stay competitive.

Many of these retailers are relying on the future and on companies like Electric Bench, who specialize in the development of applications and software that go with beacon technology. Wearable computers are becoming increasingly popular, and technology is being developed that will allow consumers who enjoy the physical aspect of shopping to enjoy it even more so with custom messages, coupons, and offers delivered directly to your device upon entering a store.

While retail and technology have found multiple ways to intertwine and while retailers care about their consumers, the applications being created are also used to increase the chance of increased sales. In department stores, consumers with the proper application will get real-time notifications delivered to their smartphone, depending on their location within the store. These notifications are generally centered towards increasing sales and have been seeing increasingly successful results.

The Future is Here Already

It’s only a matter of time before beacons in retail become absolutely mandatory. As the needs of a consumer get more advanced and the convenience of e-commerce increases, it’s inevitable that retail brands are going to adopt having BLE and beacons within their stores to both assist and “up-sale” to their customers.